Soundcharts is a market-intelligence platform for professionals in the music industry. It provides real-time and historical data such as social, charts, playlists and airplay monitoring. It helps professionals in the industry to make decisions in the development of artist careers and scout new talents.
Research Project Aiming at Understanding Better A&Rs and Artist Managers Needs & Refining Existing JTBDs
I led a round of research to validate the understanding of users and feed the product vision. I collaborated with the Product team to set up the research scope with a research plan and multiple Customer Journey Map workshops. I set up and conducted user interviews and usability tests which was followed by an analysis.
Pricing Page & Checkout Redesign
A simpler and clearer pricing page and check out process.
Data Vizualisation
An effective way to modelized social media analytics.
Instagram Analytics Data
A snapshot of an artist’s audience thanks to Instagram Analytics